What is Missed-call cost?

Missed-call cost is the lost revenue from inbound calls that go unanswered. For home-service contractors, the typical missed-call cost is $300–$1,800 per call, calculated as average job value × close rate × non-callback rate (85% of voicemail-recipients never call back). A 3-truck shop missing 27% of calls typically loses $45,000–$120,000 a year.